Brand & Identity
Branding has changed. Has yours?
With the death of hyperbolic marketing, consumers and citizen groups are seeking handholds for their interests and aspirations. And are sick of the froth.
We want brands that communicate who they are clearly and transparently so that we have something in which we can believe. In return, these brands receive engagement, trust and loyalty. The basis for any success.
For a new company or product, check out my Brand New process. If you need to rethink your brand and communications, let’s talk about a Brand Revival.
What makes a modern brand?
- Its core values determine how it speaks, acts and looks
- It’s transparent about its identity. Honesty rules
- It has no need for hyperbolic marketing. Its DNA is its calling card
- It’s consistent yet fluid in its communications
- It’s confident and enjoys interaction
Mad Men marketing is history – we are no longer sensitive to the froth. In contemporary branding, we want to believe – not be bedazzled, at least not all the time. We want a brand with which we can identify.
Modern corporate brands have a story to tell. A story from the heart of their organisation. What’s yours?
Employer brands are an extension of your corporate brand. They express who you are as an employer to your employees and potential new talent. Do you know just how important they are?
- Strong employer brands lead to 50% more qualified applicants
- 88% of millennials believe a strong corporate culture is important
- Reduce cost per hire by up to 43%
- 84% consider leaving their jobs for a company with a better reputation.
Employer branding is essential nowadays. I can help.
Starting a new venture? About to introduce a new product? You will want to get off to the best possible start. And that means branding.
We need to grab this thing by the roots. Through the Brand New process, we’ll first take a look at your brand DNA and your core values and so create a rock-solid picture of your identity. Next we can look at your visual identity and your communications character.
We’ll leave no doubt who you are and what you stand for. So your audience has a clear choice.
Need to improve customer and employee loyalty and get people talking about you again? No longer feel comfortable with the marketing and communications you are putting out there? It may well be time for a Brand Revival. Here’s why and how…
