New Ways of Working
Bricks. Bytes. Behaviour. Brand.
A New Way of Working. The four Bs…
It’s probably true that work has changed forever. It’s a tough pill to swallow, but you are going to have to act. Employees will increasingly determine how, where and with whom they work to get their tasks done. It is up to the organisation to facilitate this through appropriate work and facilities.
You must address four key areas in an integral approach: your Bricks, your Bytes, your Behaviour and your Brand.
15 years’ experience
I have been involved with the New Way of Working since it was first introduced in the Netherlands early 2000s. Together with leading Dutch experts Yolk, we can help you to identify the best new way of working for your organization. It’s a complex change, but with great rewards when done properly.
Bricks, Bytes, Behaviour and Brand…
Bytes
Essential for remote work, but just a facilitator
Corona has shown us that remote working is at least feasible. With the right IT, we can work from anywhere. Provide access to all the relevant information and resources within a central environment – regardless of time, location and device – and yes, you’re on your way. But we need to be wary. Of course it is essential. But it is just one of the pieces of the puzzle…
Bricks
Are you ready for activity-based working?
People would like to work more from home. Estimates range anywhere from 10% to 40% more, depending on the type of company. So, what happens to the office?
Creating spaces and facilities for activity-based working is the answer – creating an office space that supports the different types of work that needs to be done. Alongside your IT infrastructure, your office can facilitate new ways of working and lead to greater social cohesion and engagement, more creativity and enhance the value of your employer brand.
Behaviour
Culture eats strategy for breakfast
Behaviour is the most-overlooked aspect of new ways of working. The name says it all: it is a new way of working. A new style of management. New forms of cooperation. And new ways of communicating with one another. It is the heart of the change process.
Buildings and IT facilitate the change. Changing the way you interact with one another – your behaviour – is where the true gains are made.
Brand
New way of working, new image?
Work is changing. Full stop. If you decide to change too, you will start offering your employees new working conditions. Some form of hybrid working. Greater personal responsibility. With more personal freedom.
Do it right – with the right employees – and you’ll have a positive impact on the way your staff feel about working for you. On your attractiveness as an employer, and therefore as a brand. Your direct benefit: stronger loyalty, less absenteeism, and greater productivity. If you don’t. Well, keep an eye on your competition…
